Who I Am (and Why You Should Listen)

I’m Montel Hardin, founder of Hardin Athletix — a health and performance company that’s helped hundreds of busy professionals lose 30+ pounds of body fat, build muscle, and reclaim the energy they thought was gone for good.

I’ve spent the last 8 years coaching men in leadership, from executives and business owners to engineers and sales leaders, helping them turn discipline at work into results in their bodies.

After over 3,000 hours of personal training and 1-on-1 coaching, I’ve seen what actually drives results for men over 30 — and it’s not eating less or training harder.

It’s building a system that matches your metabolism, schedule, and stress load.

The Research Backs It Up

• Testosterone levels are dropping rapidly.
  Studies show a population-level decline in men’s serum testosterone from the 1970s through the 2000s, independent of aging alone. 

  
  In other words, a 40-year-old man today may have significantly lower testosterone than a 40-year-old from decades ago.

• Men's waistlines are growing even faster
  The average waist circumference for men in the U.S. now sits at ~ 40.6 inches. 

  
  Excess belly fat (abdominal obesity) is more strongly linked to heart disease, metabolic syndrome, and mortality risk than total body fat.  

• Obesity rates have tripled among men since 1990.
  Globally, from 1990 to 2022, the prevalence of obesity in men went from ~ 4.8% to ~ 14% — a near 3x. Obesity is a known driver of type 2 diabetes, cardiovascular disease, lipid disorders, hypertension, and declines in hormone function.

My Philosophy:

Most men don’t fail because they lack motivation or willpower, they fail because their systems don't work for their CURRENT body & life.

The Performance Quiz is your first step to seeing exactly where your health systems are breaking down,  and how to fix them for good.